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About Us founded and is run by fish lovers, not computer wizards. We wanted to create a shopping experience that would be easy and fun for our customers who love fish of all species. Our vision was to offer a complete assortment of the very best products at the lowest possible prices with the convenience of online shopping, delivered directly to our customers' doors.

We are authorized dealers for most major brands and continually scout the industry to present you with "new" products that your life simpler and more enjoyable.

At we recognize that our customers make buying decisions on:


We value your feedback. Please let us know what we might do to make your shopping experience more enjoyable. Contact us at
Last Updated: 22 Jun 2015 11:25:07 PDT home  |  about  |  terms  |  contact
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